A quick hello from Chris it's been too long
Charm
A note for old friends

It's been a while.Let's catch up.

If you're getting this, we've crossed paths at some point over the last seven years. Here's what's happened since — in about two minutes.

A hello from Chris · ~2 min
PepsiNew BalanceRokuThe Clippers PepsiNew BalanceRokuThe Clippers
Who we get to work with now
The letter

Hey, it's Chris.

If you're getting this, we've talked at some point in the last seven years. Maybe we worked together. Maybe we almost did. Maybe we had one great conversation and then life happened.

This is me reaching out to reconnect with you.

A quick update on what's happened since we last spoke: Charm's grown, there are new family members running around, one of our teammates won the world championship at Clay, we launched our own SaaS in an industry we don't work in to great success, built our own agency to prove our systems work, got to work with some of the coolest brands on earth, and in turn built some of the coolest stuff we've ever made.

Charm does two things now, and we do them for brands like Pepsi, New Balance, Roku, and the Clippers.

Along the way, something cool started happening: clients kept needing things that didn't exist yet. So we built them.

So if you need pipeline, need your customers taken care of, or heard about one of those builds and something clicked — I have good news. We already built you a landing page: your business, specific ideas, exactly what we'd want to do for you. Reply here and it triggers the AI agent that finalizes it and sends it over.

And even if nothing comes of it — I truly mean this — I'd love for you to just hit reply and tell me what you've been up to. If you've got my number, call or text me.

Talk soon and rock on,
ChrisFounder, Charm
Two things now

Find them, keep them.

Both sides of the business — the top of the funnel and everything after the sale.

01

We fill your pipeline

Cold email, LinkedIn, warm dialing. We put your offer in front of the exact decision makers you want and book them onto your calendar. Over $50M in pipeline generated for our partners in the last two years — and yes, our teammate won the Clay world championship.

02

We run your customer service

Real humans, trained on your brand, handling everything after the sale — onboarding, retention, support — so your customers stay and spend more.

Find them  ·  keep them.
When it didn't exist, we built it

Clients kept needing things that didn't exist yet.

So we built them. A few of our favorites.

HelloHero

A living database of every U.S. high school administrator

It databases every single high school administrator in the country and watches for the regulatory updates that affect them — so Jessica's team can act on those the moment they land.

Focal

A signal engine that reads every county's permits

It digs through the permitting systems of every county in the U.S. to find restaurants adding patios and pergolas — so Focal knows who to sell to before their competitors know the restaurant exists.

MoovPool

A full RMA engine and dealer portal

We took them from spending $2,500 a month with a predatory SaaS to $150 a year — with a better system they actually own.

We already built you a page

There's a landing page waiting with your name on it.

Your business, specific ideas, exactly what we'd want to do for you. Just reply to the email that brought you here — the AI agent finalizes your page and sends it right over.

Even if nothing comes of it, I'd genuinely love to hear what you've been up to. Hit reply — or if you've still got my number, call or text.

Want to pitch us your own idea? There's a box on your page for that too. Fair warning: those are application-only. We only take projects that are fun now — we're not optimizing for ARR, we're optimizing for MER. Most Enjoyable Revenue.

Chris Booth, Founder of Charm
Chris Booth Founder, Charm

Same Chris you talked to back then — just with a bigger team, a few more grey hairs, and a lot more built.

If you've got my number, call or text. Otherwise, hit reply. I read every one.